Dina Foods has secured a nationwide listing with Ocado Retail, extending the reach of its Mediterranean bakery and confectionery lines as it continues to build distribution across the UK grocery market.

From 13 April, a selection of the supplier’s flatbreads and baklawa products will be available on Ocado.com for shoppers across England and Wales, adding further momentum to the brand’s expansion in retail, wholesale and foodservice.

The range listed with Ocado includes White, Wholemeal and Large White variants of Dina Foods’ Paninette flatbread line, alongside its Tasty Goodness Sourdough Toasty Pittas and Handmade Classic Baklawa 200g selection packs.

For Dina Foods, the deal gives it access to a broader national customer base through one of the UK’s biggest online grocery platforms. For Ocado, the launch adds more depth to its world foods and speciality bakery offer at a time when demand for authentic international products remains strong.

The pitta range also taps into growing interest in products linked to gut health and functional benefits, with the supplier highlighting its natural fermentation process and 50/50 wholemeal-white blend.

Wilda Haddad, project director at Dina Foods, said the Ocado partnership would help bring the brand’s products to new shoppers as demand for Mediterranean foods continues to grow.

The listing comes as Dina Foods prepares to exhibit at this year’s Food & Drink Expo at the NEC Birmingham, where it will showcase its wider flatbread, savoury and confectionery range and hold talks with retailers, wholesalers and foodservice buyers.

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