Kellogg’s UK has announced the launch of a limited-edition Crunchy Nut Hot Honey Crunchies flavour, which includes honey-coated cereal with chilli.

The product will hit be shelves in January in all major UK supermarkets, including Tesco, Sainsbury’s, Asda and Morrisons.

Online consumer demand for spicy and sweet products has increased on social media, with hot honey gaining popularity among Brits, according to the company.

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Freya Knight, marketing manager for Crunchy Nut, said: “Crunchy Nut has always been about making breakfast more exciting, and Hot Honey takes it up a notch. Sweet meets spicy is a flavour combo that’s on the rise, so why not go bold at breakfast too?

“As one of the UK’s first swicy breakfast cereals, Hot Honey Crunchies deliver a gentle kick of heat balanced with the golden honey flavour fans already adore. Cereal lovers are going to go wild for it.”

The blend is made of sweet and spicy flavours to meet consumer demand for unexpected flavours and snacks.

The new product will be on sale at supermarket retailers for £3.50, which can be consumed as part of breakfast, snacking and weekend treats.