Ocado has launched the UK’s largest menopause aisle with over 300 products in partnership with GenM to help meet high consumer demand for menopause-friendly supplements, foods and skincare.

The news comes after the online retailer conducted research among over 2,000 women in perimenopause, menopause or postmenopause.

The data found that 68% of women were not sure which dietary changes could help ease symptoms, and over half (59%) did not know which supplements would be beneficial.

Additionally, almost three-quarters (71%) said menopause-friendly products were not clearly labelled or easy to find in shops.

Hannah Gibson, CEO of Ocado Retail, said: “At Ocado Retail, we’re committed to supporting our customers and colleagues experiencing the menopause, and this research highlights just how much confusion still surrounds menopause support.

“Many women don’t know which products might help or where to find them. By creating a clearly signposted aisle, we’re giving women a space where support, products and practical advice come together, offering a convenient shopping experience to help women on their journey.”

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Heather Jackson, CEO and co-founder of GenM, added: “We are so thrilled to welcome Ocado Retail to the GenM Collective, a growing movement of over 120 retailers and brands, all on a mission to make menopause-friendly products easier to find, understand and trust.

“With Ocado Retail now offering the widest range of MTick-certified products, women can shop with confidence, knowing they’re being supported through every stage of the menopause journey.”

Jackson added: “This is about more than just making menopause-friendly products accessible, it’s about delivering visibility and offering a wide range of choices to empower menopausal shoppers. By signposting trusted solutions with the MTick, we’re helping women to feel seen, heard and empowered.”

The data also found that supplements were the most requested products, with three-quarters (73%) of women stating they want easier access to vitamins, probiotics and hormone support.

The respondents also expressed demand for foods catering to menopause health (54%) and skincare and beauty products (53%), which also shows consumers seeking lifestyle-based support in addition to medicine.