UK retailers are set to experience a boost in sales brought by the Women’s Euro tournament, with consumers projected to spend almost £100m for England’s match against France.

Data from VoucherCodes.co.uk revealed that retailers’ sales would reach up to £271.4m during the group stage of the Women’s Euro tournament. In particular, food and drink sales are expected to surge and go up to £173.4m during that time.

Michael Brandy, senior commercial director of VoucherCodes.co.uk, said: “England’s first match against France will encourage a flurry of retail spending, with excitement and an 8 pm prime-time fixture encouraging consumers to host watch parties and make more food and drink purchases.

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“Retail is set to do particularly well during the early stages of the tournament, with electronics, decorations and merchandise popular as fans kit out their homes ready to host family-friendly gatherings.”

Brits are projected to spend approximately £593.4m at retailers during the tournament, which amounts to 44% of the women’s Euros money.

The Saturday match will drive a number of viewing parties that will create an estimated 5m retail purchases from Brits. Food and drink revenues are expected to reach £49m.

The report revealed that British consumers are also expected to spend £35.7m on sportswear, £35m on electricals, £14m on merch and £13.4m on decorations.

This news comes on the heels of recent figures showing that inflation in the UK went up by 2.7% in June, with warmer weather and climate change squeezing in on British farmers. Additionally, total shop prices went up by 0.4% annually, compared to a 0.1% decline in May.