Asda abandons driver-facing cameras after privacy backlash

Asda delivery van
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Asda has dropped plans to install driver-facing AI cameras in its home delivery vans amid concerns over worker privacy and union opposition.

The supermarket had intended to roll out the technology as part of a trial aimed at improving driver safety. The system would have used artificial intelligence to detect small movements behind the wheel and trigger audio warnings if a risk was identified.

However, the trial has now been temporarily paused, with the retailer saying it is shifting its focus to other projects, particularly efforts to boost grocery performance.

The GMB union, which represents delivery drivers, welcomed the move, describing the technology as a “severe breach of privacy” and “unnecessary surveillance in the workplace.”


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“[We’re] really pleased that Asda has listened to our feedback and have indefinitely halted the driver distraction system trial,” said a GMB spokesperson. “This is a huge win for GMB drivers.”

Sources close to the business suggested the decision to pause the plan was taken internally before union input but added that Asda would take all feedback on board.

“This proposal did not reach the operational stage and has been paused while we focus on other projects.,” an Asda spokesperson told The Times.

“Colleague safety remains of paramount importance and we continue to look at how technology can be used to keep colleagues safe across our business.”

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Asda abandons driver-facing cameras after privacy backlash

Asda delivery van

Asda has dropped plans to install driver-facing AI cameras in its home delivery vans amid concerns over worker privacy and union opposition.

The supermarket had intended to roll out the technology as part of a trial aimed at improving driver safety. The system would have used artificial intelligence to detect small movements behind the wheel and trigger audio warnings if a risk was identified.

However, the trial has now been temporarily paused, with the retailer saying it is shifting its focus to other projects, particularly efforts to boost grocery performance.

The GMB union, which represents delivery drivers, welcomed the move, describing the technology as a “severe breach of privacy” and “unnecessary surveillance in the workplace.”


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


“[We’re] really pleased that Asda has listened to our feedback and have indefinitely halted the driver distraction system trial,” said a GMB spokesperson. “This is a huge win for GMB drivers.”

Sources close to the business suggested the decision to pause the plan was taken internally before union input but added that Asda would take all feedback on board.

“This proposal did not reach the operational stage and has been paused while we focus on other projects.,” an Asda spokesperson told The Times.

“Colleague safety remains of paramount importance and we continue to look at how technology can be used to keep colleagues safe across our business.”

NewsSupermarkets

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