Moët & Chandon is set to introduce The Moët Serve for the US Open tennis championships, which begins on Sunday 23 August.

Moët Ice Impérial will be available in a ball canister, in a playful nod to a tennis staple. It will be exclusively available on US Open grounds and in selected bars and restaurants.​

“We are honored to return as the official champagne of the US Open, a tournament whose energy, elegance and shared sense of emotion are naturally aligned with Moët & Chandon,” said Sibylle Scherer, president and CEO of Moët & Chandon.

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“For decades, the Maison has celebrated the world of tennis, and in 2026 we are delighted to bring a new sense of play, style and celebration to the tournament.”

In July, Stella Artois unveiled a limited-edition strawberry lager which was available in selected Co-op and Sainsbury’s stores, as well as on draught at Wimbeldon’s on-site bars, during the UK tennis championship.

While, mineral water brand Evian launched limited-edition bottle bags ahead of the Wimbledon tournament to build on its connection to tennis.