The Naked Margarita launches RTD range in UK

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Alcohol brand The Naked Margarita is launching a range of ready-to-drink craft cocktails and a premium bottled margarita in the UK.

The brand was founded to create a luxury version of the drink that gives bar-quality cocktails to consumers in a convenient ready-to-pour format.

Following the launch of its signature bottle, The Naked Margarita is set to introduce a range of 125ml cans later this summer to offer the cocktail in a more portable format.

The collection includes a specially crafted 700ml glass bottle which serves seven of the brand’s signature 10.1 per cent ABV classic margarita. The bottle retails at £49 and is packaged in an agave fan gift box.


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Lydia Ward, founder and CEO of The Naked Margarita, said: “We didn’t set out to create just another ready-to-drink cocktail – we wanted to create a margarita worthy of the tequila inside. After travelling through Jalisco and seeing the incredible care, heritage and craftsmanship behind authentic tequila, we were inspired to create a brand that honoured those traditions while elevating the category.

“That meant taking the harder route: developing our own ultra-premium tequila, spending four years refining every detail of the recipe, from the bottle and cans to the overall experience.”

The drinks will be available to purchase from 15 July onwards on the brand’s website, with the range launching across a select number of premium retailers and hospitality destinations.

Additionally, selected 24-can social packs will be sold online which were designed for celebration and summer hosting occasions.

The range includes Classic Margarita, Verde, and Rosalita for £4.45 each a functional non-alcoholic margarita for £3.95.

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The Naked Margarita launches RTD range in UK

range

Alcohol brand The Naked Margarita is launching a range of ready-to-drink craft cocktails and a premium bottled margarita in the UK.

The brand was founded to create a luxury version of the drink that gives bar-quality cocktails to consumers in a convenient ready-to-pour format.

Following the launch of its signature bottle, The Naked Margarita is set to introduce a range of 125ml cans later this summer to offer the cocktail in a more portable format.

The collection includes a specially crafted 700ml glass bottle which serves seven of the brand’s signature 10.1 per cent ABV classic margarita. The bottle retails at £49 and is packaged in an agave fan gift box.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


Lydia Ward, founder and CEO of The Naked Margarita, said: “We didn’t set out to create just another ready-to-drink cocktail – we wanted to create a margarita worthy of the tequila inside. After travelling through Jalisco and seeing the incredible care, heritage and craftsmanship behind authentic tequila, we were inspired to create a brand that honoured those traditions while elevating the category.

“That meant taking the harder route: developing our own ultra-premium tequila, spending four years refining every detail of the recipe, from the bottle and cans to the overall experience.”

The drinks will be available to purchase from 15 July onwards on the brand’s website, with the range launching across a select number of premium retailers and hospitality destinations.

Additionally, selected 24-can social packs will be sold online which were designed for celebration and summer hosting occasions.

The range includes Classic Margarita, Verde, and Rosalita for £4.45 each a functional non-alcoholic margarita for £3.95.

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