Finsbury Food Group has renewed its long-standing licensing collaboration with The Walt Disney Company, extending a 20-year partnership that has brought Disney-themed celebration cakes to UK retailers.

The renewed agreement will see Finsbury continue to develop cakes inspired by Disney characters and franchises, including Frozen, Lilo & Stitch and Moana, with further launches planned.

The deal also covers characters and worlds from Disney and Pixar, as well as the Marvel universe, giving Finsbury access to a wide range of well-known entertainment brands.

Finsbury said the renewal would help it remain a key player in the licensed celebration and gift cake categories, while supporting further product innovation across its range.

Finsbury Food Group brand manager Andrew Scott said: “We’re thrilled to renew our collaboration with Disney, one of the world’s most famous brands.

“Disney offers an unrivalled connection with consumers across all age groups and a breadth of characters and stories to be inspired by. We can help to bring the wonder to life through showstopping cakes for all occasions.”

Scott added that Disney-branded cakes had delivered “excellent performance” for the business and resonated strongly with fans.

The renewed agreement will see Finsbury work closely with Disney on product launches tied to major content moments, anniversaries and film releases.

Following the success of products such as its Disney Moana-inspired cake, Finsbury said it plans to expand its celebration and gift cake range with a continued pipeline of visually distinctive products for special occasions.

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