Delivery platform Just Eat Takeaway experienced record sales on Valentine’s Day (14 February), with retail orders increasing by 72 per cent year-on-year.

Just Eat Takeaway reported a 3,107 per cent rise in demand for flowers year-on-year, with 30,000 roses delivered last Saturday.

The delivery platform also saw an increase in beauty and cosmetics items as gifting purchases.

Pete Chong, global head of retail partnerships at JET, said: “By scaling our florist and retail supply, we’ve turned last-minute Valentine’s panic into stress-free gifting for our customers.”

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Beauty orders went up by 150 per cent compared to the previous year, with fragrances in particular claiming the top spot as the top-selling product.

The retail sales were boosted by discounted promotions across the platform, according to the business, with 50 per cent off flowers across the UK and a range of slashed prices at partners including Boots and Superdrug.

This follows the delivery platform receiving a record-breaking number of over 17m orders during the Christmas season.