Aldi has announced the return of its Mamia New Parent Fund for 2026, following the success of the programme last year, which saw thousands of families apply.

The German discounter will give away £100 vouchers each week throughout the year, to be used on baby items.

It comes after Aldi’s research found nearly a fifth (17%) of families said nappies are among the biggest unexpected costs of parenting.

Julie Ashfield, chief commercial officer at Aldi UK, said: “We know that welcoming a baby brings immense joy, but it can also bring unexpected financial challenges at a time when every penny counts.

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“The response to last year’s Fund showed us just how much parents value this support, with thousands applying. That’s why we’re bringing the Mamia New Parent Fund back for 2026 to continue giving families a helping hand with those everyday essentials.”

Aldi data said parents using Mamia nappies could save up to £380 over the first year compared to the leading branded equivalents.