Majestic Wine reported positive results over the five weeks to 29 December 2025, with a 0.9% increase in total sales, marking the retailer’s biggest Christmas in its 45-year history.

Customers increased by 10.9%, with fine wine, Champagne, sparkling and French wines proving popular. The wine retailer recorded a sales growth in the fine wine, French wines and Champagne and sparkling of 4.8%, 4% and 2.6%, respectively.

Additionally, the month marked the best-ever December in rosé, with sales increasing by 5% over the five weeks, while English wines went up by 27% compared to the same time in 2024.

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Majestic retail managing director Elizabeth Newman said: ““To achieve what we did in a retail alcohol market that declined 4.1% demonstrates the strength of the Majestic proposition.

“At a time when customers are moderating their alcohol spend but seeking out better quality wines, beers and spirits, it’s clear that Majestic’s differentiated product range, expert advice and market-leading service continue to be a winning combination.”

Majestic’s B2B arm also delivered its biggest ever week of sales to independent free trade operators, supplying almost 200 gastropubs, bars, restaurants and hospitality venues compared to the same time last year.