Morrisons is slashing prices on over 2,500 products in January.

The price drop includes fresh fruit and veg, meat, fish and kitchen cupboard essentials as well.

This move is part of the retailer’s investment in offering affordable shopping deals which will be highlighted in stores and online.

The promotion also includes freezer fillers and popular branded items, including Kellogg’s and Nestlé cereals, John West Tuna Chunks and Birds Eye.

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Alex Paver, pricing and customer director at Morrisons, said: “At Morrisons, we believe great quality should be affordable for everyone, and we know that January is a time when the cost of the weekly shop really matters to customers.

“That’s why we’ve freshly cut 1000s of prices, from fresh favourites to cupboard staples, so customers can trust they’re getting real value every time they shop with us. These price cuts reflect our continued commitment to helping customers spend less while enjoying the quality Morrisons is known for.”

Other brands included in the price slash are Fairy, Andrex, Pampers, Ella’s Kitchen and Organix.