50 million sprouts will end up in the bin over Christmas, says new data

A Christmas dinner with a roast turkey and trimmings.
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Brits will bin 50 million Brussel sprouts over the Christmas period, according to Too Good to Go.

The platform issued a survey of 2000 adults, and found 15% of respondents expect to bin the vegetable this Christmas. It highlighted that 10% of Brits also expect to bin gravy and broccoli this year.

Around 26% of respondents blamed their dislike of sprouts on childhood tastes “they couldn’t shake off” and 16% didn’t like how the vegetable looked.

In total, 56% stated they overbought parts of Christmas dinner. Of those, 56% wanted to make sure there is enough food to go around, and 37% worry about running out of essentials.


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​​A spokesperson for Too Good To Go, said: “Every Christmas, we see people buying far more food than they actually need, often because no one wants to be caught short over the holidays.  But overbuying is one of the biggest drivers of household food waste.

“By planning ahead and being realistic about what you’ll actually use, it’s much easier to make the most of every ingredient and stop perfectly good food ​​from ​​going to waste. By doing so, the hope is that people can enjoy a more sustainable Christmas without the unnecessary waste.”​​

Respondents believed people moan about eating sprouts but buy them anyway. While 23% of people highlighted that they usually buy a Christmas cake every year, even if they don’t think anyone will eat it.

According to the study, 74% said they should buy less food for the next event but are likely to overbuy again.

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50 million sprouts will end up in the bin over Christmas, says new data

A Christmas dinner with a roast turkey and trimmings.

Brits will bin 50 million Brussel sprouts over the Christmas period, according to Too Good to Go.

The platform issued a survey of 2000 adults, and found 15% of respondents expect to bin the vegetable this Christmas. It highlighted that 10% of Brits also expect to bin gravy and broccoli this year.

Around 26% of respondents blamed their dislike of sprouts on childhood tastes “they couldn’t shake off” and 16% didn’t like how the vegetable looked.

In total, 56% stated they overbought parts of Christmas dinner. Of those, 56% wanted to make sure there is enough food to go around, and 37% worry about running out of essentials.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


​​A spokesperson for Too Good To Go, said: “Every Christmas, we see people buying far more food than they actually need, often because no one wants to be caught short over the holidays.  But overbuying is one of the biggest drivers of household food waste.

“By planning ahead and being realistic about what you’ll actually use, it’s much easier to make the most of every ingredient and stop perfectly good food ​​from ​​going to waste. By doing so, the hope is that people can enjoy a more sustainable Christmas without the unnecessary waste.”​​

Respondents believed people moan about eating sprouts but buy them anyway. While 23% of people highlighted that they usually buy a Christmas cake every year, even if they don’t think anyone will eat it.

According to the study, 74% said they should buy less food for the next event but are likely to overbuy again.

General RetailNewsSupermarketsSustainability

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