Beyond Meat is introducing rebranded Beyond Chicken-Style Tenders in January as part of its push towards providing higher-quality plant-based products for consumers.

The refreshed range will be launching across 390 Tesco and 218 Sainsbury’s stores across the nation for an RRP of £3.

As part of the launch, the business used a new recipe and unveiled a refreshed packaging design, with the new range aimed at helping consumers who want to incorporate balanced food goals for the New Year.

Elaine Moffatt, regional sales manager for retail, UK & Ireland, at Beyond Meat said: “We’re thrilled to be launching Beyond Chicken-Style Tenders into both Tesco and Sainsbury’s stores this January, reaching even more consumers across the UK looking to meet their new year lifestyle goals.

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“High in protein and convenient, Beyond Chicken-Style Tenders offer a simple, satisfying swap for meat lovers, flexitarians, vegetarians and vegans alike, no sacrifice required.”

The upcoming expansion builds on the vegan meat brand’s presence in the UK, previously launching at Co-op stores nationwide last year.

The move comes as retailers across the UK have been recently expanding their range of plant-based products for customers ahead of Veganuary.