Supermarket chain Tesco has announced the launch of a £1.5m data measuring programme to help support British lamb and beef farmers as an investment in sustainable practices.

The new scheme will see around 360 farmers receive support to help track soil, water and natural data at a large scale.

Additionally, the retailer is calling on the UK Government to introduce a national data baseline framework to improve food security.

Ashwin Prasad, UK CEO of Tesco said: “Our new programme will give farmers the data and tools to build resilience, and it’s vital farmers are provided with a clear and consistent reporting framework to reduce the burden they face and make it easier for the whole industry to measure and scale progress.

“This is fundamental to creating a stronger future for UK agriculture and protecting the country’s ability to reliably grow high-quality, homegrown food, now and for the future.”

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The move follows the retailer’s research found 68% of farmers want to make their farms more environmentally friendly, but 96% stated inconsistent environmental standards and data reporting were a barrier.

The new programme was developed with the Soil Association Exchange and will establish baseline measurements in the initial 12 months and provide farmers with tailored feedback to develop farm resilience and efficiency.

Joseph Gridley, CEO, Soil Association Exchange, said: “This partnership is an exciting opportunity to show how consistent data, expert advice and targeted funding can drive real change on UK farms.

“At a time of unprecedented challenges, it points to a future where farmers have the clarity and support they need to take action with confidence.”

He added: “Farmers are already doing incredible work to be more sustainable, but they need a joined-up supply chain behind them. Only then can we unlock the full power of data and independent advice to help farms become more resilient, sustainable and profitable.”