HelloFresh has teamed up with IAG Loyalty, the owner of the Avios rewards currency, to give customers the chance to earn points every time they order a meal kit.

From 15 October 2025, new and existing HelloFresh UK customers can collect 1 Avios per £1 spent on their meal boxes, excluding discounts and account credits.

The partnership will allow members of the British Airways Executive Club to link their HelloFresh and Avios accounts directly, turning everyday mealtimes into opportunities to earn towards travel and lifestyle rewards. Members will also receive a bonus 300 Avios on their first, fifth and tenth boxes.

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“As the Avios brand continues to grow as a leading global reward currency, we are excited to team up with HelloFresh to offer its customers the chance to collect Avios from home,” said IAG Loyalty chief commercial officer Rob McDonald.

“Here at IAG Loyalty, we are all about delivering the goods, and we know this new partnership will prove a hit with UK customers looking to make mealtime more rewarding.”

“At HelloFresh, we are always looking at ways to make our meals even more rewarding for our customers,” added Hello Fresh senior director of marketing Sam Day.

“We are delighted to partner with IAG Loyalty to help our customers turn delicious, home-cooked meals into steps towards their next adventures and experiences.”