British food assurance scheme Red Tractor has appointed Nick Major as chair of the poultry sector board and Veryan Bliss as chair of the fresh produce sector board.

As part of their roles, they will represent the interests of producers, processors and retailers while ensuring that Red Tractor standards are met.

Major brings years of experience to the role, having previously spent 38 years working in various positions at international animal feed company ForFarmers.

“Farmers are rightly proud of the very high animal welfare and production standards we operate to in the UK, as am I,” said Major.

“I believe that maintaining the trust consumers place in Red Tractor is vital in improving the profitability and resilience of the entire food and farming sector, and particularly poultry production, in the years ahead. I look forward to playing my part in shaping that future for Red Tractor and for the poultry sector.”

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Bliss joined the Red Tractor fresh produce board in 2019 and has held multiple executive roles in the food retail industry. She has previously worked in senior leadership roles at Suncrop Produce for over 20 years.

“I chose to apply for the Fresh Produce Chair role because I care deeply about bridging the gap between growers, retailers, and consumers,” she said.

“It’s an opportunity to help shape assurance that is proportionate, progressive, and genuinely supportive of the people who produce our food. I see Red Tractor as a shared platform for trust and progress, and I wanted to help ensure it continues to work with growers to deliver assurance that genuinely adds value.”