With the golden quarter fast approaching, FMCGs are releasing a wave of confectionery and snacking seasonal NPD designed to capture shoppers’ attention. We rounded up five of the week’s biggest launches landing on shelves this month:

Baileys Chocolate Festive Caramel Whirl

Bailey’s Chocolate is bringing a seasonal twist to confectionery with the launch of the Caramel Whirl, available from September.

Launched by Irish chocolatier Lir Chocolates, the new treat features a whirl-shaped milk chocolate shell filled with marshmallow and caramel, infused with the flavour of Baileys Original Irish Cream.

Available in two formats, a single Whirl (RRP £1) in Sainsbury’s and Asda, and a triple pack (RRP £2.75) in Tesco, Waitrose and Morrisons, the brand said its latest innovation is positioned to target both impulse and gifting occasions.

“The Chocolate Caramel Whirl is expected to be one of the brand’s most successful seasonal NPDs yet,” said Baileys Chocolate brand manager Ethan Duffey.

“It meets the needs of today’s value-conscious but experience-seeking shopper.”

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Weetabix Crispy Minis Caramelised Biscuit

Weetabix is extending its convenience offer with a new £3.89 price-marked pack of its Crispy Minis variant, Caramelised Biscuit.

The brand says the product, which has already generated over £1m in sales since its February 2025 debut, is HFSS compliant, high in fibre, and designed to balance nutrition with taste.

Weetabix Crispy Minis brand manager Emily Crowe: “As part of the successful launch of the Caramelised Biscuit variant at the beginning of 2025, we have followed this with a new PMP format for convenience retailers.

“Caramelised Biscuit has proven itself a fantastic addition to the Crispy Minis range, and we want to ensure our retail partners feel confident giving it shelf-space.

“Price marked packs are a brilliant way to inspire trust and drive sales. We believe the price-marked pack variant of our latest Crispy Minis variant will encourage more shoppers to try this delicious cereal.”

The new products are available now through Bestway-Batleys, Booker and Unitas.

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The Fruit Factory Tropical Fruit Twists

Children’s snacking brand The Fruit Factory is expanding its Twists range with a new Tropical Fruit Twists flavour (five-pack, 90g).

The NPD, which combines watermelon, pineapple, mango and passionfruit, rolls out in Tesco and Morrisons from September 2025.

Each pack contains 64 kcal, is made with real fruit juice and free from artificial colours or preservatives.

“Tropical Fruit Twists bring a bold new flavour experience to our Twists range,” said The Fruit Factory senior brand manager Tara Stevens.

“This format consistently performs well for us, and early feedback on the tropical flavour has been fantastic. It’s bright, fun and packed with fruity flavour, and is everything we know kids love.

“Nearly 650,000 shoppers bought The Fruit Factory in the last year, and with 70% of them coming back for more, it’s clear we’re delivering something that really resonates. We’re known as a lunchbox staple, but we’re also seeing strong growth as a fun and fruity snack for on-the-go moments.”

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Krispy Kreme x Biscoff Doughnuts

To mark a decade of collaboration, Krispy Kreme and Lotus Biscoff are expanding their partnership with two new limited-edition doughnuts:

The two NPDs include Biscoff Billionaires, a Biscoff and chocolate Kreme filling, topped with Biscoff icing, golden sugar crunch and dark chocolate, and Biscoff Cheesecake, a ring doughnut with caramelised Biscoff spread, topped with Biscoff-flavoured cream cheese and Biscoff crumb.

Both will be available nationwide from 17th September to 12th October (from £2.85).

Krispy Kreme UK president Guy Meakin said: “We’re overjoyed to be celebrating a decade of partnerships with Biscoff.

Fans of our much loved Biscoff doughnut can celebrate, as they are in for triple the temptation with the arrival of our two newest indulgent flavours.”

Lotus Bakeries head of marketing Frances Booth added: “It’s been an absolute pleasure partnering with Krispy Kreme for a decade now.

“We couldn’t be happier to announce our continuing collaboration, with not just one, but two new delicious doughnuts that Biscoff fans can go wild for.”

The launch will also be supported by Krispy Kreme x Biscoff drinks in shops.

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Baileys x Terry’s Chocolate Orange Irish Cream Liqueur

The latest confectionery launch will see two of Britain’s most iconic festive brands are joining forces for the first time.

The Baileys x Terry’s Chocolate Orange Irish Cream Liqueur combines Baileys’ signature cream taste with the chocolate and orange flavours of Terry’s.

Landing in grocery and convenience from 16th September, a mere 100 days before Christmas, the limited-edition bottle (RRP varies by retailer) is expected to become a seasonal gifting hit.

Baileys & Pimms category marketing director Charlotte Gibbon said: “We’re giving consumers the ultimate gift this Christmas by bringing together two iconic brands – Baileys and Terry’s.

Uniting these brands creates the ultimate festive spirit – in every sense – and will undoubtedly get people talking and drive footfall into stores (well ahead of the festive shop).”

Terry’s senior marketing manager Lorene Decam added: “We’re always looking for new ways to surprise and delight our fans, and this collaboration with Baileys does just that.

“This collaboration brings together the unmistakable flavour of Terry’s Chocolate Orange with the indulgent creaminess of Baileys, creating a deliciously nostalgic treat that’s perfect for seasonal celebrations. We’re thrilled to be entering the alcohol aisle for the first time and offering shoppers a new way to enjoy the taste they love.”

The launch will be supported with festive in-store displays, with availability across Tesco, Sainsbury’s, Morrisons, Asda, Waitrose, Amazon, Co-op and selected Greene King pubs and bars.