Cheez-It Snap’d has revealed it has hit £24m in sales in its first year on the UK market, marking one of the fastest branch launches in the savoury snack sector.

Launched by global snacking giant and parent company Kellanova in summer 2024, for the 52 weeks ending 9 August, the US-origin brand sold 16.3 million packs – an equivalent of one sale every two seconds.

The range is available 40g, 65g and 120g formats, with flavours including Double Cheese, Cheese & Chilli, Cheese, Sour Cream & Onion and its newly launched Cheese & Smokey Bacon.

Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning

Kellanova said the brand, which has posted over $1.35 billion in annual sales in the US, achieved 12.8% penetration and a 52% repeat purchase rate across the total UK market.

Meanwhile, according to new data from Circana, in Large Sharing, Cheez-It is the 12^th bestselling brand, followed by Pringles Hot.

“When we launched Cheez-It in the UK, we knew consumers would love the authentic cheese taste that’s made this brand beloved in America for over 100 years,” said Kellanova senior marketing manager Rui Frias.

“What’s exceeded our expectations is how quickly UK shoppers have embraced not just the flavour, but the versatility of the brand across different retail channels.

“This first year has proven there’s real appetite for cheese-based snacking in the UK and we’re just scratching the surface of what’s possible in year two.”