90s favourite Golden Grahams returns to UK

Golden Grahams
FMCGGeneral RetailNews

Golden Grahams cereal is returning to shelves, after being discontinued in 2021.

The cereal, which is made of toasted maize and wheat squares with a brown sugar flavour, is available to buy in variety store chain Home Bargains, with additional pop ups across B&M, Farm Foods, Heron Foods and Aldi UK, with more retailers to come.

The Nestlé cereal was popular in the UK during the 1980s and 1990s, before being axed in the early 2000s amid a gradual drop in sales.

Golden Grahams were reintroduced by the food company in 2010.


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A Nestlé spokesperson said: “We know from consumer feedback that Golden Grahams has been missed since it was discontinued, so it’s a pleasure to confirm that the beloved brand is returning to selected retailers across the UK.

“We hope UK cereal fans are glad to see its return.”

In January, Nestlé-owned Cheerios returned to the TV after six years with a £5m nutrition campaign.

Showcased across TV, digital media, BVOD, YouTube, social, radio and out-of-home, the campaign is running throughout 2025 and highlights the cereal’s key nutritional attributes.

FMCGGeneral RetailNews

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90s favourite Golden Grahams returns to UK

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Golden Grahams cereal is returning to shelves, after being discontinued in 2021.

The cereal, which is made of toasted maize and wheat squares with a brown sugar flavour, is available to buy in variety store chain Home Bargains, with additional pop ups across B&M, Farm Foods, Heron Foods and Aldi UK, with more retailers to come.

The Nestlé cereal was popular in the UK during the 1980s and 1990s, before being axed in the early 2000s amid a gradual drop in sales.

Golden Grahams were reintroduced by the food company in 2010.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


A Nestlé spokesperson said: “We know from consumer feedback that Golden Grahams has been missed since it was discontinued, so it’s a pleasure to confirm that the beloved brand is returning to selected retailers across the UK.

“We hope UK cereal fans are glad to see its return.”

In January, Nestlé-owned Cheerios returned to the TV after six years with a £5m nutrition campaign.

Showcased across TV, digital media, BVOD, YouTube, social, radio and out-of-home, the campaign is running throughout 2025 and highlights the cereal’s key nutritional attributes.

FMCGGeneral RetailNews

Leave a Reply

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