Asda Express reports increasing sales in Q2

Asda
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Asda’s convenience store chain recorded a strong performance in Q2 2025, with like-for-like sales increasing by 8.2% in the trading period ending on 30 June.

Asda Express acquired and integrated 469 sites from Co-op & EG Group, which boosted its c-store footprint, and it now outperforms the broader convenience market.

The retailer plans to build on this success by opening 20 new stores from the beginning of October.

The retailer’s total revenue excluding fuel fell by 0.2% year-over-year to £5.3bn. While sales decreased by 0.2%, which marks a 2.9% improvement from the first quarter.

Allan Leighton, Asda’s Executive Chairman, said: “We saw a clear improvement in performance during Q2, with volumes and like-for-like sales strengthening, driven by better product availability and our material investment in price. This widened the price gap over competitors and firmly re-established Asda as the best-value traditional supermarket.


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“This week, we completed the rollout of Project Future, with all stores now operating on our new systems. The collective rate of completion did cause some temporary disruption with product availability and in our online experience, which will impact our sales outturn in the current quarter.

“As planned, we expect to exit the year in like-for-like growth as we continue our investment in price to protect our customers from inflationary pressures. As we’ve said from the outset, transforming Asda will take time, but we remain confident in the direction of travel and the long-term potential of the business.”

As part of the retailer’s business strategy, Asda implemented price cuts on around 50% of its products in its Rollback scheme and improved its systems across stores to enhance customer experience.

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Asda Express reports increasing sales in Q2

Asda

Asda’s convenience store chain recorded a strong performance in Q2 2025, with like-for-like sales increasing by 8.2% in the trading period ending on 30 June.

Asda Express acquired and integrated 469 sites from Co-op & EG Group, which boosted its c-store footprint, and it now outperforms the broader convenience market.

The retailer plans to build on this success by opening 20 new stores from the beginning of October.

The retailer’s total revenue excluding fuel fell by 0.2% year-over-year to £5.3bn. While sales decreased by 0.2%, which marks a 2.9% improvement from the first quarter.

Allan Leighton, Asda’s Executive Chairman, said: “We saw a clear improvement in performance during Q2, with volumes and like-for-like sales strengthening, driven by better product availability and our material investment in price. This widened the price gap over competitors and firmly re-established Asda as the best-value traditional supermarket.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


“This week, we completed the rollout of Project Future, with all stores now operating on our new systems. The collective rate of completion did cause some temporary disruption with product availability and in our online experience, which will impact our sales outturn in the current quarter.

“As planned, we expect to exit the year in like-for-like growth as we continue our investment in price to protect our customers from inflationary pressures. As we’ve said from the outset, transforming Asda will take time, but we remain confident in the direction of travel and the long-term potential of the business.”

As part of the retailer’s business strategy, Asda implemented price cuts on around 50% of its products in its Rollback scheme and improved its systems across stores to enhance customer experience.

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