Co-op Wholesale has announced a new supplier partnership with Sewell on the Go, an East Yorkshire independent forecourt retailer.

The new deal will see Co-op Wholesale as the new supplier for 12 convenience stores across Hull and East Yorkshire.

Katie Secretan, MD at Co-op Wholesale, said: “We’re thrilled to be working with Sewell on the Go. This is a fantastic business with deep roots in its communities and a genuine commitment to quality and service.

“Our wholesale model is built to give partners like Sewell the freedom to stay true to their brand while delivering a market-leading range and operational support. We can’t wait to see what we can achieve together.”

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The agreement is part of Co-op Wholesale’s business strategy to expand in the forecourt convenience sector while supporting independent retailers.

Sewell on the Go will retain its business branding while receiving supplies from Co-op’s wide range of ready-to-eat products.

Patrick Sewell, MD at Sewell on the Go said: “We’re excited to work alongside Co-op Wholesale, a partner whose values and vision align closely with our own.

“Our customers across Hull and East Yorkshire can look forward to a wider, more exciting range of products in-store, while we continue to provide the same great service, value and local focus that people know and trust.”

Earlier this month, Co-op signed a five-year supplier agreement with Dike & Son, a family-owned retailer.