PepsiCo has launched an influencer marketing campaign to promote its soft drink Pepsi Max.

The new marketing campaign, named ‘Bring Out the Flavour’, advertises the brand’s newly launched flavour range, Cherry, Lime and Mango.

Steven Hind, CMO of beverages, UK and Ireland at PepsiCo, said: “By empowering our Pepsi Pioneers to not only co-create but also star in the campaign, we’re not just launching new advertising; we’re deepening our authentic connection with our audiences.”

Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning

“This campaign is a vibrant celebration of our flavour range and the positive mood shift it brings, encouraging our audience to embody unapologetic enjoyment every day. It’s a testament to the power of true collaboration and our belief in the creative energy of our community,” he added.

The new marketing campaign will launch across out-of-home, digital, social media, and experiential channels, with an emphasis on influencer marketing to boost the brand’s promotion.

It comes on the heels of PepsiCo’s solid performance, which exceeded analysts’ expectations in the second quarter of 2025.

In March, the FMCG giant also acquired probiotic drinks brand Poppi to expand its offering under its brand portfolio.