Morrisons has now expanded its membership benefits to Deliveroo, with  Morrisons More Card holders being able to access exclusive discounts on the Deliveroo app.

Shoppers can access discounts on fresh produce, meat and, household pantry products and essentials.

Charlotte Exell, director of online at Morrisons, said: “We introduced More Points to customers who order their Morrisons groceries from Deliveroo a few months ago and have had really positive feedback.

“We wanted to provide further benefits for our More Card customers, so we are delighted to be bringing More Card Prices to those customers so they can make the most of their More Card however they choose to shop with us.”

The new partnership builds on a collaboration between the delivery giant and Morrisons with a ‘Morrisons More’ program that increased customer points when picking up purchases from supermarkets.

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As part of its new program, shoppers can add their Morrisons More card details to their checkout basket before purchasing a product, and the offer is available for recurring orders.

Suzy McClintock, VP of New Verticals at Deliveroo, added: “We know our customers are turning to Deliveroo for groceries more and more often, as ordering on-demand becomes embedded into weekly shopping routines.

“Introducing member pricing for Morrisons More Card customers is part of our ongoing commitment to offer consumers the best value for on-demand shops, enabling them to access exclusive discounts on a wide variety of high-quality products from Morrisons, delivered to their doorstep in as little as 20 minutes.”

The delivery giant and high-street supermarket founded their partnership in 2020 and have expanded to reach over 400 stores with same-day delivery.