Soft drinks challenger brand Trip has unveiled a new limited-edition flavour, Wild Strawberry, in partnership with Calm, the world’s leading mental wellness app.

The brand says the launch marks the first time a UK soft drink has been tied directly to a mental health benefit at point of sale. Each can unlocks three months of Calm Premium, offering consumers free access to guided meditations, sleep tools and mindfulness exercises worth £39.99.

The new flavour is available in 1,400 Sainsbury’s stores as part of its Meal Deal range and is rolling out across Tesco, Waitrose, Young’s pubs, LEON and online channels including Amazon, TikTok Shop and drink-trip.com from 2 June.

Trip co-founder Olivia Ferdi said: “The Meal Deal is a national ritual, we saw a chance to meet people where they already are, and offer them something genuinely helpful for their mental health. It’s a small change to your lunch break with a potentially massive impact on your mind.”

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Infused with Trip’s signature Mindful Blend, the new Wild Strawberry can is lightly sparkling with no added sugar. The blend includes chamomile, magnesium, lemon balm and lion’s mane, botanicals commonly linked to relaxation and mood support.

Calm co-founder Michael Acton Smith added: “Calm was created to help people feel happier and healthier; Trip is all about finding calm in everyday chaos, so this really is a perfect match.”

Trip says it is aiming to support the mental wellbeing of 20 million people this summer through the campaign. The launch comes as functional and wellness-led beverages continue to outperform traditional soft drinks, particularly among younger consumers looking for alcohol alternatives.

The brand, which has been growing at pace in the UK and US, was recently named the fastest-growing food and drink company in the Alantra Fast 50, it currently has a Q2 run rate of £60m. The Wild Strawberry flavour is available in fully recyclable cans, priced at £2 (250ml) and £2.30 (330ml).