Aldi CEO doubles down on British welfare commitments
Aldi UK chief executive Giles Hurley has pledged to stick to the discounter’s food safety and welfare standards regardless of whether current regulations are watered down.
Currently, UK rules prohibit imports such as chlorinated chicken and hormone-treated beef, which are commonplace in some markets.
However, there are currently concerns that post-Brexit trade negotiations could lead to a weakening of these protections. As a result, Aldi has committed to maintain its existing sourcing standards as a minimum.
This means that no meat, poultry or dairy products will be sold in the future that do not meet the grocer’s standards.
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Hurley said: “British farming is known for its high welfare, food safety and environmental standards and we know how important that is to our customers.
“That’s why 100% of our everyday fresh beef, pork and poultry is sourced from British farms, and why we’re guaranteeing that we won’t lower our standards even if others do. This isn’t just about food safety. It’s about protecting British farmers and doing the right thing for our customers.”
The pledge builds on Aldi’s long-established policy of sourcing 100% of its core fresh beef, pork, poultry, milk and eggs from British farms, all of which are Red Tractor-approved.
After pledging to spend a further £3.5bn a year with British suppliers by the end of this year back in 2020, the retailer recently announced it had surpassed this goal by spending more than £14bn with UK businesses in 2024.
2 Comments. Leave new
Absolutely fantastic to hear that from Aldi well done for leading the way.
Shame the other Supermarkets can’t do that especially Asda who get a large amount of their frozen chicken meals and raw chicken, chicken sandwiches, chicken ready meals and cold cooked chicken from Thailand 🤢🤮
Good. We don’t need inferior/trash yank produce.