Tesco is offering military veterans an exclusive 10% discount when shopping in-store to commemorate the 80th anniversary of Victory in Europe (VE) Day.

Defence Discount Service cardholders will be able to access the supermarket chain’s offer between 8 and 11 May when they present the physical card at the checkout.

VE Day, which takes place on 8 May, marks the Allied forces victory in Europe in the Second World War. It recognises the millions of people across the UK and Commonwealth who served in the conflict, and those who supported the war effort back home.

Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning

Tesco chief commercial officer and Armed Forces network executive sponsor Ashwin Prasad said: “The 80th anniversary of VE Day is an important time for us to acknowledge all those who served in the Second World War.

“The Armed Forces make incredible sacrifices to keep us safe, and we hope this discount will help them celebrate such an important occasion with their families.”

Tesco was the first supermarket to sign the government’s Armed Forces Covenant and continues to support organisations such as Help for Heroes and the Career Transition Partnership who help veterans transition into life after the military.