Naked Wines has unveiled a new strategy designed to deliver significant cash, increased distribution and sustainable profit growth into the business.

Under the plan, the online wine retailer’s key priorities include ‘unlocking’ £75m in cash from the March 2025 balance sheet, largely by selling off £40m worth of excess inventory.

Other key aims include reaching £10m to £15m annual EBITDA and achieving sustainable underlying sales growth, with the ambition of 5% to 10% exit growth rate.

For the full 2025 financial year, the retailer expects revenue of £240m to £270m, stabilising at between £200m to £259m by FY29.

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Underlying EBITDA, excluding inventory liquidation, is expected to sit between £4m and £9m, progressively growing to between £10m and £15m over the medium term.

Naked Wines chief executive Rodrigo Maza said: “A year ago, I made a commitment to deliver real value to all our stakeholders. We now have a powerful plan that fulfils that promise, as we deliver on FY25 guidance even in the face of challenging market conditions.

“We will look to commence distributions, unlock capital from surplus inventory, double down on serving our most valuable members, and transform how we attract and retain new customers.

“I am deeply grateful to the team for their commitment and relentless hard work. Together, we are turning challenges into opportunities and paving the way for a bright future.”