Morrisons extends loyalty scheme to Deliveroo orders
Morrisons is rolling out its loyalty scheme savings to Deliveroo, which will be the first delivery app to integrate ‘Morrisons More’ into its platform.
Customers will be able to link their loyalty account with their Deliveroo account to earn More Points on their purchases from Morrisons supermarkets.
Once a customer has saved 5,000 More Points, they will receive a Morrisons Fiver, which can be redeemed on a future shop in supermarkets or online.
Customers will be presented with the option to input their More loyalty card number at the checkout on Deliveroo. The card number will then be saved to the customer’s Deliveroo account for future orders.
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The grocer first joined forces with Deliveroo in 2020. Since then, the partnership has grown to cover just less than 400 supermarkets, more than 500 convenience stores, and the launch of a rapid on-demand delivery-only grocery store with Deliveroo HOP.
The partnership currently covers 15,000 products, with plans to expand further in the coming months.
Under the latest update, customers will earn five More Points for every item they buy – as they do in Morrisons supermarkets and online. As part of the launch, customers will also be able to earn 500 More Points when they spend £30 or more on Morrisons products on Deliveroo between Monday 31 March and 13 April.
Morrisons director of online Charlotte Exell said: “We’re delighted to be able to provide even more value and flexibility to our loyalty card holders by offering them More Points when they order from our supermarkets on Deliveroo – we want to help them benefit from their More Card wherever they shop with us.”
Last month, Co-op rolled out its member prices to Deliveroo to offer the same benefits that are available to members in-store.
