In pictures: Aldi showcases black bin bags in Fashion Week range
Aldi has debuted a new haute-couture collection London Fashion Week line, made out of black bin bags.
Dubbed, ‘Trash-Chic’, the new fashion line has been developed in collaboration with designer Ethan Leyland, with over 100 of the discounter’s own-brand bin bags.
Modelled outside London Fashion Week, the garments were crafted from Aldi’s Everyday Essentials Refuse Sacks, made from 60% recycled plastic and costing just £1.25 a roll.
Aldi said it took the design team over 270 hours to work on the outfits.
Aldi UK managing director of buying Julie Ashfield said: “When we labelled our Everyday Refuse Sacks as suitable for a variety of household uses, we really did mean it – from lining your bin, to becoming a runway-ready creation.
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
“At Aldi, we always look to offer our customers great value, and we’ve shown we can do this even when it comes to high-end fashion. Last year we took on Moschino, recreating its celery bag for a fraction of the price, and this year we’re taking it to one of the biggest fashion events of the year, with looks that only cost £1.25.”
![*** FREE FOR EDITORIAL USE ***<br /> Models [Shanelle & Jacquelin] wear a haute-couture collection of Aldi’s recycled plastic bin bags [outside London Fashion Week/ at their Old Street store], a collaboration challenging expensive high-fashion between the supermarket chain and designer Ethan Leyland. Aldi’s ‘Trash-Formations’ fashion looks were created over 270 hours, using over 100 Aldi bin bags, costing just £1.25 a roll. It follows Aldi’s 2024 satirical campaign of Italian luxury brand Moschino’s ‘celery’ bag. Photo credit should read: Joe Pepler/ Pinpep.](https://www.grocerygazette.co.uk/wp-content/uploads/2025/02/aldi-bin-bag-couture-london-21st-february-2025_54340074250_o-scaled.jpg)
Ashfield added: “Our new ‘Trash-Chic’ range is a testament to affordable chic, proving that we’ve turned affordability into an art form.”
The supermarket’s latest stunt follows fellow grocer Asda launching its own haute-couture piece for Fashion Week, in the form of new hot cross bum bags.
1 Comment. Leave new
If the outfits were made from sheeting that is three times thicker than the sheeting to make normal trash bags i.e.(LDPE blended with Butyl-Rubber) would make sheeting that would be as supple as PVC sheeting and become useable for making dresses and outfits.