YouTube collective the Sidemen has partnered with ice cream manufacturer Beechdean to debut its ice cream range into retail, following demand from restaurant customers.

The ice creams, which first launched into the group’s Sides restaurants in December 2024, will now be available in frozen food retailer Iceland.

The core range includes Cookie Dough Core, Chocolate Millionaire’s, Salted Caramel Cake, and Chocolate Brownie Fudge Cake flavours.

Both Salted Caramel Cake and Chocolate Brownie Fudge Cake have secured listings in Iceland and will be going live on shelves on 11 February.

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The ice cream is made by Beechdean exclusively for the Sidemen at its purpose-built Cheshire based ice cream manufacturing facility.

Sides food director Gordon McDermott said: “The reaction to these ice creams in Sides restaurants has been phenomenal since we launched at the end of 2024… we literally had people buying tubs and tubs like they were in a shop, saying they were taking them home to put in the freezer. When that happens, the consumer is telling us something.

“Beechdean has been amazing. Only they could keep up with the staggering demand of our fans. You can’t buy Marshmallow Cake ice cream anywhere else, and we can’t wait to watch this brand grow and match or even overtake the success we’ve seen with our other brands.”

It comes as the Sidemen’s Best Cereal has teamed up with Netflix to launch a new Honeycomb Crisp cereal, inspired by Squid Game 2.