Carlsberg Marston’s Brewing Company CEO Paul Davies has been named CEO of the newly formed Carlsberg Britvic as the acquisition of the soft drink manufacturer completes.

Davies, who will take up the role as of today (17 January) began his Carlsberg career in marketing in 2007 and has since held the positions of VP for marketing and VP for sales for Carlsberg Sweden, as well as VP craft and specialty in Copenhagen.

In January 2019, he was appointed managing director of Carlsberg Poland, where he was also chairman of the Polish Brewers Association, before becoming Carlsberg Marston’s Brewing Company CEO in 2020.

It comes as Carlsberg UK has today completed its acquisition of Robinsons maker Britvic to create a single integrated beverage company in the UK.

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The brewing giant said the combined business, called Carlsberg Britvic, will create “a highly attractive” supplier of beer and soft drinks in the UK with an “efficient supply chain and distribution network” that provides customers with a portfolio of “market-leading brands and world-class service”.

With this acquisition, Carlsberg is also strengthening its existing relationship with PepsiCo, becoming its largest bottling partner in Europe.

Carlsberg Group CEO Jacob Aarup-Andersen said: “The Britvic acquisition is a pivotal milestone in the history of Carlsberg as we deepen our commitment to the UK market and write an ambitious next chapter in our growth story.

“Soft drinks is an attractive category that also brings significant synergies in combination with beer. Britvic is a large-scale, well-established business with a strong portfolio of much-loved own and partnership brands that has consistently delivered strong results.

“I’d like to congratulate our new senior leaders on their appointments today, and we’re delighted to welcome all our new Britvic colleagues to the Carlsberg Group. We look forward to enhancing our combined business across the UK and other markets, and to strengthening our existing ties with PepsiCo.”