One Stop has kicked off a ‘Big Brands Low Prices’ value campaign which pledges to support customers post-Christmas with over 100 brands at reduced prices.

From now until 28 February, the convenience retailer’s campaign will roll out to all 1,100 One Stop UK stores, including franchise, and will see essential products dropped in price, delivering an average of 7.3% savings.

Products will span key categories, including ambient food, chilled, frozen, household, soft drinks and wine.

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One Stop head of customer and business support Nigel Prendergast said: “As a community retailer, we’re tuned into our customers’ changing needs, especially in the New Year when shopping habits shift. Many feel the ‘post-festive pinch’ and want to balance their budgets without compromising on quality.

“With our January value campaign, we’re showing that One Stop is the place to find trusted, big-brand products at unbeatable prices. Whether it’s everyday essentials or treats to get through the colder months, our customers can shop confidently knowing they’re getting incredible value close to home.”

The campaign will be brought to life with a full in-store marketing takeover, including external posters, banners, stands, and hanging signs.

It comes as Asda is also cutting prices on more than 2,500 household staples as part of a New Year price-lowering campaign.

Dubbed the ‘Big Jan Price Drop’, the supermarket giant is offering an average 26% discount across products in-store and online for the month.