Ocado is ramping up its own-brand range with plans to add hundreds more products next year, with a focus on seasonal lines.

The online supermarket has added more than 100 new items to the range in 2024 and by the end of the year, there will be more than 740 products available including new launches such as microfibre cloths and baked beans.

Next year, Ocado will expand the range again after sales of the selection known as ‘Own Range‘ have increased by 12%, with these products now making up more than one in 10 items in shoppers’ baskets.

Further research among more than 2,000 consumers undertaken by Ocado and Savanta found growing public demand for own brand produce with 89% of shoppers considering it important that their supermarket stocks a wide range of value products.

Dairy produce, meat and fish, and tinned goods emerged as the top products customers are choosing to purchase from own brands in every shop.

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When purchasing from a supermarket’s own brand category, half stated that quality was very important to them, while 31% said that the quality of own brand products has improved, and 72% stated that they will continue to buy own branded goods regardless of any changes to the broader economic climate.

Some of Ocado’s own-brand products with the highest year on year volume increases include its mixed nuts and raisins, up 212%, organic whole black pepper corns, up 166%, fish pie mix, up 160%, as well as pumpkin seeds and mixed nuts, both of which are up 155%.

Ocado Retail product director Simon Hinks said: “At Ocado we are proud to offer a wide range of products for everybody’s budgets. Take baked beans for example – we have almost 50 different varieties available from Heinz with Cathedral City to Bold Bean Co.

“We know our customers love the Ocado Own Range for its quality and value so it felt only natural for us to create our own version to offer customers our take on a fry-up favourite.”