Watch: Waitrose joins forces with S Club in new No.1 range advert
Waitrose is pushing its premium No.1 range with the launch of a new campaign featuring pop group S Club.
Showcased across social media, the video depicts S Club members Tina Barrett, Jon Lee, Bradley McIntosh, Jo O’Meara, and Rachel Stevens in the supermarket’s new Finchley Road store after hours.
The group dances in the store’s aisle to their ‘You’re My Number One’ hit, which has been remixed by Jax Jones, before sitting down to a No.1 range feast and leaving with Waitrose shopper bags full of goodies.
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Posted on Instagram, the upmarket grocer captioned the advert: “In celebration of our No.1 range, S Club have joined forced with none other than Jax Jones to remix their iconic bop”.
The campaign has already been received well on social media, with one user describing it as “one of the greatest ads ever”, and others congratulating the retailer on bringing back the nostalgic band.
Waitrose’ new ad is part of a wider campaign to promote its recently relaunched premium line, which has 200 new and improved products.
Last week it launched a series of out-of-home (OOH) creatives depicting customers prioritising eating products from its No.1 premium range over carrying out everyday tasks, with the tagline ‘No.1 always comes first’.
