Asda extends Too Good To Go partnership to nearly 1,000 sites

Asda x Too Good To Go Surprise Bag
NewsSupermarketsSustainability

Asda is extending its partnership with the world’s largest surplus food marketplace Too Good To Go and will introduce its food redistribution programme across nearly 1,000 sites from September.

Too Good To Go offers any surplus, but still edible, food to app users in the form of ‘Surprise Bags’ for them to purchase from local retailers.

The digital platform will now be available to use across nearly 1,000 sites, including Asda supermarkets and Express stores, as well as foodservice sites located in the retailer’s shops such as Leon, Greggs, Sbarro and Subway.

Through the partnership, Asda supermarket customers will be able to purchase the Surprise Bags via the Too Good To Go app for £3.30, which will include a minimum £9 worth of goods, with a variety of food items available, including chilled items, ready meals, food to go, prepared fruit or salads, bakery products, or produce with use-by dates such as dairy, meat, fish or poultry.


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Bags from Asda Express, Leon, Greggs, Sbarro and Subway will vary in price depending on the contents, but could include breakfast items, lunch, and dinner food, as well as cakes and pastries.

The rollout follows a successful trial across a number of Asda’s supermarkets, convenience stores and foodservice sites. Since forming its original partnership with Too Good To Go in 2021 through the former EG Group convenience sites, over two million kilograms of food has been saved from going to waste.

Asda vice president for commercial strategy, operations and own brand Sam Dickson said: “We’re delighted to be bringing Too Good To Go to more sites across our estate and our food service partners, as we remain committed to reducing food waste through innovative solutions.

“We’ve already seen great uptake from customers using Too Good To Go, and experienced the impact it can make towards reducing food waste.”

The partnership with Too Good To Go forms part of the grocer’s continued efforts to build a portfolio of solutions and partners to help redistribute or redirect surplus food from going to waste.

It also follows the expansion of the supermarket’s ‘back of store’ food donation scheme in June, which saw Asda enter into a new three-way partnership with long-standing food redistribution charity FareShare and local food sharing app Olio.

The addition of Olio as a food redistribution partner has seen over 680 donation slots added to Asda’s back of store donation scheme.

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Asda extends Too Good To Go partnership to nearly 1,000 sites

Asda x Too Good To Go Surprise Bag
NewsSupermarketsSustainability

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Asda is extending its partnership with the world’s largest surplus food marketplace Too Good To Go and will introduce its food redistribution programme across nearly 1,000 sites from September.

Too Good To Go offers any surplus, but still edible, food to app users in the form of ‘Surprise Bags’ for them to purchase from local retailers.

The digital platform will now be available to use across nearly 1,000 sites, including Asda supermarkets and Express stores, as well as foodservice sites located in the retailer’s shops such as Leon, Greggs, Sbarro and Subway.

Through the partnership, Asda supermarket customers will be able to purchase the Surprise Bags via the Too Good To Go app for £3.30, which will include a minimum £9 worth of goods, with a variety of food items available, including chilled items, ready meals, food to go, prepared fruit or salads, bakery products, or produce with use-by dates such as dairy, meat, fish or poultry.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


Bags from Asda Express, Leon, Greggs, Sbarro and Subway will vary in price depending on the contents, but could include breakfast items, lunch, and dinner food, as well as cakes and pastries.

The rollout follows a successful trial across a number of Asda’s supermarkets, convenience stores and foodservice sites. Since forming its original partnership with Too Good To Go in 2021 through the former EG Group convenience sites, over two million kilograms of food has been saved from going to waste.

Asda vice president for commercial strategy, operations and own brand Sam Dickson said: “We’re delighted to be bringing Too Good To Go to more sites across our estate and our food service partners, as we remain committed to reducing food waste through innovative solutions.

“We’ve already seen great uptake from customers using Too Good To Go, and experienced the impact it can make towards reducing food waste.”

The partnership with Too Good To Go forms part of the grocer’s continued efforts to build a portfolio of solutions and partners to help redistribute or redirect surplus food from going to waste.

It also follows the expansion of the supermarket’s ‘back of store’ food donation scheme in June, which saw Asda enter into a new three-way partnership with long-standing food redistribution charity FareShare and local food sharing app Olio.

The addition of Olio as a food redistribution partner has seen over 680 donation slots added to Asda’s back of store donation scheme.

NewsSupermarketsSustainability

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