A new Sainsbury’s Local and Argos store facade is to makes its debut on British television soap opera Coronation Street’s Victoria Street set.

The store, which has been kept under wraps on-screen behind boardings since July, comes after a new product placement partnership was announced earlier this year as part of Argos renewing its headline sponsorship of Coronation Street.

Following its ‘opening’, the store facade will become operational on-screen, for viewers to see from tonight (23 September).

Sainsbury’s bags for life and products will also appear on the show.

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Argos head of campaigns Laura Boothby said: “We’re looking forward to watching the Coronation Street cast walk the legendary cobbles into our newest Sainsbury’s Local store.

“We know our customers have been eagerly waiting to spot the new store and we’re thrilled that everyone’s favourite characters, from Ken Barlow to Chesney Brown, can now pick up some groceries or Argos orders quickly and easily on The Street.”

ITV director of commercial sales and partnerships Mark Trinder added: “It’s a hugely exciting moment for the store to become part of the famous cobbles and the culmination of a lot of hard work, creativity and collaboration between brands as part of Argos and Sainsbury’s continuing support of the country’s most-watched soap.”

It follows other retail giants which have previously featured on the set’s high street.

In March, Coronation Street residents were told about the impending closure of their local Co-op, which had first opened in 2018. Costa Coffee also made its debut in 2018, but was swiftly replaced by an EE phone shop in 2021, before it was again replaced by travel agent Hays.