Italian food brand Crosta & Mollica is to expand its chilled pizza range in Tesco stores nationwide following its successful launch in the supermarket earlier this year.
The expansion will see the addition of four best-selling sourdough pizzas, including Stromboli with spicy salami, Fiorentina with mushroom, spinach and creamy garlic, Regina with prosciutto, mushrooms and mozzarella, and a classic Margherita.
These products will be available in up to 650 Tesco stores nationwide and online this week, alongside the brand’s existing range which launched in stores in May, including its Formaggi, Pinsa Roman tomato and mozzarella, and Pinsa Roman salami and mozzarella pizzas, and Ready-to-top pizza base.
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Crosta & Mollica UK sales director Elena Connell said: “We’re absolutely thrilled to be working with Tesco on the expansion of our chilled pizza range, following a robust sales period for the initial four-strong range.
“The extension of our pizza portfolio and increased distribution is a testament to the high demand we have witnessed across our range, with both value and volume sales up over 50% year on year, and is a significant step in increasing trial and building a loyal customer base who value quality and authenticity.
“We’re excited to work with Tesco to continue bringing authentic, restaurant-quality Italian food experiences to more discerning shoppers across the nation, and this is just one of many exciting developments that we have in store for our pizza range.”
