Aldi retains title as UK’s cheapest supermarket despite rival loyalty schemes

Aldi store
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Aldi has been named as the cheapest UK supermarket in August, beating Lidl, Sainsbury’s and Tesco, even when factoring in loyalty discounts.

According to the latest data from Which?, which compared the prices of 62 popular grocery items including Heinz baked beans, milk and cheese, Aldi was the least expensive at £110.58.

Aldi UK managing director of buying Julie Ashfield said: “We’ve always promised our customers that we will never be beaten on price, and when looking at the Which? analysis, the results speak for themselves.

“Our ongoing commitment to providing shoppers with the very best, for less clearly shines through when customers see how much money they can save simply by switching to Aldi.”


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Lidl was a close second, costing £111.88 with the Lidl Plus discount and £112.17 without the loyalty scheme savings.

Meanwhile, the consumer watchdog found that Asda was £9.68 more expensive than the discounter, costing £121.85 for the 62 items.

While Tesco and Sainsbury’s prices were close, Tesco was cheaper at £123.13 with a Clubcard discount, followed by £123.62 at Tesco without the loyalty savings.

Sainsbury’s with Nectar prices was just 13p more expensive at £123.75, while the price for the items at the supermarket giant without the Nectar discounts was £129.63.

Morrisons came in at just 16p more expensive than Sainsbury’s at £129.79, followed by Ocado at £133.99 and Waitrose as the priciest grocer at £140.89.

For a larger shop of 165 items (excluding Aldi and Lidl), Asda was again the cheapest traditional supermarket at £424.51, however, Sainsbury’s with a Nectar card was found to be cheaper than Tesco with a Clubcard at £428.10 and £430.15, respectively.

Waitrose was again found to be the most expensive supermarket, costing £466.08 for the larger trolley of items.

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Aldi retains title as UK’s cheapest supermarket despite rival loyalty schemes

Aldi store

Aldi has been named as the cheapest UK supermarket in August, beating Lidl, Sainsbury’s and Tesco, even when factoring in loyalty discounts.

According to the latest data from Which?, which compared the prices of 62 popular grocery items including Heinz baked beans, milk and cheese, Aldi was the least expensive at £110.58.

Aldi UK managing director of buying Julie Ashfield said: “We’ve always promised our customers that we will never be beaten on price, and when looking at the Which? analysis, the results speak for themselves.

“Our ongoing commitment to providing shoppers with the very best, for less clearly shines through when customers see how much money they can save simply by switching to Aldi.”


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


Lidl was a close second, costing £111.88 with the Lidl Plus discount and £112.17 without the loyalty scheme savings.

Meanwhile, the consumer watchdog found that Asda was £9.68 more expensive than the discounter, costing £121.85 for the 62 items.

While Tesco and Sainsbury’s prices were close, Tesco was cheaper at £123.13 with a Clubcard discount, followed by £123.62 at Tesco without the loyalty savings.

Sainsbury’s with Nectar prices was just 13p more expensive at £123.75, while the price for the items at the supermarket giant without the Nectar discounts was £129.63.

Morrisons came in at just 16p more expensive than Sainsbury’s at £129.79, followed by Ocado at £133.99 and Waitrose as the priciest grocer at £140.89.

For a larger shop of 165 items (excluding Aldi and Lidl), Asda was again the cheapest traditional supermarket at £424.51, however, Sainsbury’s with a Nectar card was found to be cheaper than Tesco with a Clubcard at £428.10 and £430.15, respectively.

Waitrose was again found to be the most expensive supermarket, costing £466.08 for the larger trolley of items.

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