CALLING ALL BRANDS. Ever felt like your product doesn’t get the recognition it deserves?

You love it, consumers love it, retailers love it… and yet it just sits on the shelves minding its own business. Quietly, politely, benignly…

While on the other end is a row of products sporting the eye-catching ‘Product of the Year’ logo. Winking at you for attention.

These products have entered and won the UK’s largest survey of product innovation, which acts as a beacon to shoppers on busy shop shelves and a marker of quality.

With 81% of shoppers recognising our logo, and 71% with purchase intent, we continue to drive brand awareness & differentiation in the market. A trusted seal of approval – that translates into sales.

We’re the UK’s largest consumer-voted award. Voted for by the people who matter most to your brand.

What’s the criteria?

• The awards are open to products that have demonstrated innovation across function, recipe tweaks, packaging, environmental contributions and so much more
• NPD must have launched between January 2023 and November 2024
• Previous winners have ranged from food & drink, household to health & beauty products and pet, among many others. And the categories are constantly evolving

So, what are you waiting for? Enter NOW to gain the recognition you deserve.

Don’t Delay. Entries Close soon – 31st July 2024

Enter now