CALLING ALL BRANDS. Product of the Year are on the hunt for the UK’s most innovative products, from new kids on the block to the biggest brands…

Product of the Year is the largest consumer-voted award. Because true innovation is decided and appreciated by the people who buy your products.

Every year, over 10,000 consumers have their say, voting in the winning products (could it be yours?). The winners earn the right to carry the iconic Product of the Year logo.

With 81% of shoppers recognising our logo, 71% purchase intent, we continue to drive brand awareness & differentiation in the market. A trusted seal of approval – that translates into sales.

What is the criteria for entry?

• The awards are open to products that demonstrate innovation across function, recipe tweaks, design, packaging, environmental contributions and so much more
• Open to any product launched between January 2023 and November 2024
• Previous winners have ranged from food & drink, household to health & beauty products and pet, among many others. And the categories are constantly evolving

So, what are you waiting for? Get the recognition you deserve. Entries close July 31, 2024.

Enter now