Poundland takes on grocers with ‘best value’ £3 meal deal launch

Poundland has launched a new £3 lunchtime offer, which it has termed “Britain’s best value meal deal”.

The new ‘Grab A Bite’ meal deal features hundreds of items, with customers able to choose from a main such as a cheese and pickle sandwich or chicken tikka wrap, a snack such as a Ginsters Slice or Pringles, and drinks such as San Pellegrino lemon.

The discount retailer said the new offer looks to compete against its grocery rivals, with new food options from “high quality companies” that supply retailers such as M&S.

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The selection has been developed with Greencore and fresh sandwich supplier from the North East of England, On A Roll.

It also stated that unlike many of its competitors, the £3 price point was not dependent on the need to join a loyalty scheme.

Poundland head of chilled and frozen Kyle Storey said: “Our mission here at Poundland has always been to provide our customers with the best possible value, without compromising on taste or quality.

“With our new meal deal, we’re not only offering an unbeatable price, but also ensuring that everyone can access a delicious and satisfying meal without the need for a plastic loyalty card.”

Alongside, the launch, Poundland will be promoting the “best value” meal deal with blue plaques outside 20 of its best-performing lunchtime stores.



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