Tesco instant mashed potato sales surge as new factory looks to meet demand

Pre-made instant mashed potato sales have skyrocketed over the past year at Tesco as it sold one million more packs in 2023, compared with the year before.

According to Mail Online, the UK’s biggest supermarket said that while whole potatoes were popular amid the pandemic when cooking at home became more common, demand has risen since as people returned to work and amid the cost-of-living crisis, it offers a much cheaper alternative, available from 90p at the grocery giant.

The retailer has since partnered with Branston to launch new mashed potato recipes and improve existing ones, such as its root vegetable mash, while the potato supplier has opened a new mash factory near Lincoln.

Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning

While regular mash potato is still the number one choice among the grocer’s customers, it said that demand for sweet potato mash soared by more than 100% in 2023, compared with 2022.

Tesco prepared produce buying manager Alex Edwards told the publication: “Britain’s millions of mash fans should be very excited by the news as our chefs have worked with Branston to excite existing recipes.

“What we’re planning to do is to take the mash-eating experience to the next level and make it more of a gourmet food that you’d find in an upmarket restaurant.”

It comes as potato prices have soared in recent months and many supermarkets are expected to have smaller, more wonky veg on shelves, as challenging weather conditions continue to affect supply across the UK.



Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.



Sign up to our daily newsletter to get all the latest grocery news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.