Müller has named Richard Williams as its new chief executive officer for yoghurt and desserts in the UK & Ireland.

With over 20 years of experience within the dairy and FMCG industry, Williams is due to join Unternehmensgruppe Theo Müller from Saputo where he was executive committee member and vice president of its cheese division.

Previous roles Williams has held include business unit director for Yoplait Europe at General Mills and marketing director at Danone.

William said: “I can’t wait to meet the team and get started at Müller Yoghurt & Desserts. It’s one of the most recognisable and loved brands in the UK, with an impressive private label business and products that are found in over half of the nation’s fridges.

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“By working hard to be the dairy partner of choice for our customers and focusing on innovation, marketing, quality and sustainability, we are in a good place to continue our growth journey and help put a smile on the nation’s face.”

Unternehmensgruppe Theo Müller group branded dairy chief commercial officer Dr Manfred Weiß said: “We are excited to welcome Richard to the team. Müller Yoghurt & Desserts has restored momentum and we see huge opportunities for growth.

“With Richard in position, we are looking forward to fuelling category growth and driving more sales for our customers, which in turn benefits the whole supply chain.”

Last year, Müller sold doorstep delivery service Milk & More to Freshways Group for an undisclosed sum, as the company revealed the brand no longer line up with its primary focus.