Tesco is launching a new range of toilet roll and kitchen towel made from recycled cardboard and recycled pulp.

The supermarket giant and its supplier WEPA have invested in technology that makes it possible to turn thousands of tonnes of corrugated cardboard into 100% paper products.

Three new products will be rolling out in 100 Tesco Extra stores across the country from this month, including a 100% Recycled Brown Kitchen Towel, a four-pack of Luxury Soft 100% Recycled Brown Toilet Tissue and a 6-pack long roll alternative.

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The recycled cardboard, which comes from home delivery boxes and corrugated card, is combined with other recycled paper sources mixed with water to create a pulp and cleaned to create suitable fibres for use in paper production.

The pulp production process uses less water, chemicals and energy compared to using traditional tree fibre as the raw material.

Tesco household category director Philip Banks said: “The explosion of home deliveries since the pandemic has created an abundance of recyclable cardboard boxes right on our doorstep.

“The manufacturing process our supplier has developed, that turns them into incredibly soft toilet roll and kitchen towel, allows us to create a second, sustainable use for them that couldn’t be more different.”