Vegan meat alternative brand This has rolled out two new supermarket products to mark the beginning of this year’s Veganuary.
The hyper-realistic plant-based products, This Isn’t Chicken Breast, will be available exclusively in Tesco, while This Isn’t Beef Mince will debut for the first time in Morrisons.
The two new products will retail at £3.50 and £3.00 respectively.
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This co-founder Andy Shovel said: “If you haven’t already set yourself a New Year resolution – get yourself down to Tesco and Morrisons this January and stock up on THIS.”
“Veganuary is a fantastic initiative that every year gets loads of people to try a plant-based lifestyle and we’re all for making lifestyles even more delicious, this year by unveiling our This Isn’t chicken breasts and frozen This Isn’t beef mince.”
The new products come amid the brand launching its first TV campaign last year, featuring food critic Grace Dent showcasing its alternative This Isn’t pork sausages.
The campaign followed the brand securing a multimillion pound partnership with ITV, marking the broadcasting studio’s first investment in a food company.
