KellyDeli has rolled out a new Sushi Daily loyalty scheme where members can collect stamps on orders to redeem free sushi.

The Sushi Daily Club points-based scheme will allow customers to collect stamps when purchasing food at the brands 163 retail kiosks in Waitrose and Asda, and via Just Eat, Deliveroo or click and collect from the sushidaily.com site.

Members will collect virtual stamps with every pack of sushi purchased by entering the code inside packs when logged into their account on the Sushi Daily app or website.

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When six stamps have been collected, members will be offered a six-pack box of maki for free, with choices including tuna, salmon, cucumber or avocado.

To celebrate the launch, new members who sign up to the Sushi Daily Club before 19 November can redeem one six-piece box of maki with their first click and collect order.

KellyDeli global brand director, Romy Miller, said: “We’re delighted to roll out the Sushi Daily Club for all customers in the UK, as we received fantastic feedback and saw a positive increase in like-for-like sales during the initial trial.

“Not only are we able to reward our loyal customers with more of what they love – high-quality sushi – but the Sushi Daily Club helps us develop as a business by providing valuable data on customer preferences which helps guide innovation around our new menus and marketing.”