Sainsbury’s is the latest retailer and first ‘Big 4’ grocer to join GenM’s menopause network.
The awareness company looks to help brands and businesses better support customers and staff who are experiencing the menopause, such as campaigning for more ‘menopause friendly’ products or signposting to ones already available in stores.
Alongside the likes of Co-op, Boots and Holland & Barrett, Sainsbury’s will be partnering with GenM to make improvements to the menopause experience across areas of the business such as HR, marketing, merchandising and product development, The Grocer reported.
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While the supermarket giant has not yet stated its set commitments, health and beauty category director Alex Jefferson told the publication that it looks forward to enhancing “the menopause experience for all.”
This comes as other supermarkets have also looked to support staff and shoppers experiencing the menopause.
Last October, Aldi launched a new training programme for its managers to raise awareness of the menopause, support its colleagues experiencing it and learn about further adjustments that can be made to make the working environment more inclusive.
In the same month, Tesco removed “debilitating” menopausal symptoms from its sickness policy and absence calculations as part of a wider package of support for all colleagues going through menopause.
This allows Tesco employees experiencing the menopause to take time off work to cope with their symptoms without worrying about any potential impact on their absence rates.
