Sainsbury’s has unveiled a new brand campaign which aims to provide good food for all shoppers, regardless of their budget, tastes, dietary requirements or busy schedules.
The campaign, which goes under the slogan “Good food for all of us”, is set to hit the retailer’s advertising and marketing Christmas campaigns from November.
The retailer highlighted that many shoppers have struggled to afford good food amid the cost-of-living crisis, with nine million adults experiencing food insecurity, according to research conducted earlier this year by The Food Foundation.
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Citing recent data from Save The Children, Sainsbury’s also noted 30% of parents were skipping meals at least once a week to ensure their children ate.
Sainsbury’s director of brands, planning and creative Radha Davies said: “Everyone at Sainsbury’s is passionate about the food we sell, and this includes not only our 152,000 colleagues up and down the country, but our suppliers, farmers and fishing partners too.
“Yet we recognise that it can sometimes be difficult for customers to have the time, money or inspiration to access the joy that good food can bring.”
She continued: “So, we want to go further by actively helping to put good food – in all of its senses, from quality and taste, to value and accessibility – at the heart of customers’ lives”.
