Morrisons to exclusively sell Blur star Alex James’ cheese

English rock band Blur bassist Alex James is to launch his award-winning Blue Monday cheese exclusively at Morrisons.

The cheese, which is named after the Britpop star’s favourite song, is made in partnership with Yorkshire-based artisan cheese producers Shepherds Purse and will be available in more than 200 of the supermarket’s stores nationwide.

Blue Monday will be offered in 100g hand-wrapped wedges, priced at £3.

Morrisons describes its flavours as “complex, creating a creamy soft cheese with bold cracks and streaks of blue which echo its namesake”. 

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James said: “Blue Monday is a world-beating British cheese, made with love by the wonderful team at Shepherds Purse.

“It pairs brilliantly with sparkling wine, beer or cider. Smush it on a Frazzle for the ultimate canapé. It goes well with pears, beetroot, cobnuts and even honey and is perfect for sweet dreams at bedtime.”